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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024727. When citing the article, please cite: Robert O. Jordan, (1988), “GOING GLOBAL: HOW TO JOIN THE SECOND MAJOR REVOLUTION IN ADVERTISING”, Journal of Services Marketing, Vol. 2 Iss: 2, pp. 65 - 70.
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© MCB UP Limited
1988
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