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Volume 11, Issue 3
1 September 1994
Journal of Consumer Marketing Cover Image for Volume 11, Issue 3
Research Article| September 01 1994

The Tarnished Image: Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations Available to Purchase

Beth Hogan Henthorne;
Beth Hogan Henthorne
Owner of Practice Innovations, Management/Marketing Consultant to health care organizations, at Hattiesburg, Mississippi,USA.
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Tony L. Henthorne
Tony L. Henthorne
Associate Professor of Marketing at the University of Southern Mississippi at Hattiesburg, Mississippi, USA.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1994
Journal of Consumer Marketing (1994) 11 (3): 44–54.
https://doi.org/10.1108/07363769410065463

The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews the typical causes of negative publicity and then offers suggestions and direction for dealing constructively with this far‐reaching problem.

Keywords:
Complaints, Consumer attitudes, Information, Health care, Promotion, Public relations, Publicity
© MCB UP Limited
1994
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