Issues

Why Traditional Measures of Earnings Performance May Lead to Failed Strategic Marketing Decisions: A Focus on Core Operations

James J. Tucker; Louis A. Tucci
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Brand Orientation – A Strategy for Survival

Mats Urde
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Conceptualizing Guilt in the Consumer Decision‐making Process

Melissa S. Burnett; Dale A. Lunsford
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The Tarnished Image: Anticipating and Minimizing the Impact of Negative Publicity in Health Services Organizations

Beth Hogan Henthorne; Tony L. Henthorne
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