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Volume 13, Issue 4
1 August 1996
Journal of Consumer Marketing Cover Image for Volume 13, Issue 4
Viewpoint| August 01 1996

Japanese pricing policies Available to Purchase

Carol Howard;
Carol Howard
Assistant Professor of Marketing in the Department of Marketing at the College of Business Administration, University of Hawaii‐Manoa, Honolulu, Hawaii
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Paul Herbig
Paul Herbig
Professor of Marketing at the Graduate School of International Trade and Business Administration, Texas A&M International University, Laredo, Texas, USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1996
Journal of Consumer Marketing (1996) 13 (4): 5–17.
https://doi.org/10.1108/07363769610124500

Reviews the strategy and cultural foundations of Japanese pricing practices. Looks at: pricing objectives, pricing factors, pricing tactics, discounts, rebates and credits. Concludes that for Japanese companies it is not the apparent profit an individual product can earn, but the profitability of portfolios of related products.

Keywords:
Japan, Policy, Pricing
© MCB UP Limited
1996
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