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Journal Articles

Japanese pricing policies

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Carol Howard, Paul Herbig
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (4): 5–17.
https://doi.org/10.1108/07363769610124500
Published: 01 August 1996
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Journal Articles

An examination of the cross‐cultural differences in service quality: the example of Mexico and the USA

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Paul Herbig, Alain Genestre
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (3): 43–53.
https://doi.org/10.1108/07363769610118949
Published: 01 June 1996
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Journal Articles

The relationship of reputation and credibility to brand success

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Paul Herbig, John Milewicz
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (3): 18–24.
https://doi.org/10.1108/EUM0000000002601
Published: 01 March 1993
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Journal Articles

Marketing to the baby bust generation

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Paul Herbig, William Koehler, Ken Day
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (1): 4–9.
https://doi.org/10.1108/07363769310026520
Published: 01 January 1993
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