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Volume 3, Issue 1
1 January 1986
Journal of Consumer Marketing Cover Image for Volume 3, Issue 1
Review Article| January 01 1986

GOING GLOBAL: CHOICES AND CHALLENGES

Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1986
Journal of Consumer Marketing (1986) 3 (1): 67–70.
https://doi.org/10.1108/eb008154

I would like to share with you what some of the experiences in globalizing have been at Black & Decker, what some of the choices have been, and what future challenges are seen.

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© MCB UP Limited
1986
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