Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana Available to Purchase

Otto Afiuc is PhD student at the Universidad Carlos III de Madrid (Spain) and faculty member of the Business School of the Ghana Institute of Management and Public Administration (Ghana). His research interests cover consumer decision-making, mobile marketing and corporate social responsibility.

Samuel Bonsu is Professor of Marketing and Responsible Business at Ghana Institute of Management and Public Administration (GIMPA). He was born in Ghana to parents who nurtured his interests in markets and culture. He has parlayed this interest into something of a career, supported by numerous institutions around the world. He maintains research interests in Business Human Rights, Consumer Subjectivities and Sustainability. Despite his charm, he has not convinced anyone to appreciate his works that have appeared in outlets including Journal of Consumer Research, Journal of Consumer Culture, Journal of Contemporary Ethnography, Consumption, Markets & Culture, and several book chapters.

Franklyn A. Manu (PhD, 1989, New York University) is Professor of Marketing at the Ghana Institute of Management and Public Administration (GIMPA). His research interests include corporate social responsibility, entrepreneurship, marketing in developing countries and multinational corporate strategies in Africa. Franklyn’s work has appeared in various journals including Journal of International Business Studies, Journal of Business Research, Journal of Global Marketing, Journal of African Business, Journal of International Consumer Marketing and the Case Research Journal. He serves as an ad hoc reviewer for the Thunderbird International Business Review and the Journal of African Business.

Casey Knight is Doctoral Student in Marketing in the Department of Marketing, Logistics and Operations Management, G. Brint Ryan College of Business, University of North Texas, Denton, Texas. His research interests include consumer decision-making processes, consumer loyalty and retention.

Swati Panda is Assistant Professor in the Department of Marketing and Professional Sales at the Coles College of Business, Kennesaw State University. Her research interests include Corporate Social Responsibility, Franchising, Digital Marketing and Entrepreneurship. Swati has published many academic articles in the areas of marketing and entrepreneurship.

Charles Blankson is Professor of Marketing in the Department of Marketing, Logistics, and Operations Management, G. Brint Ryan College of Business, University of North Texas, Denton, Texas. His current research interests include marketing strategy – positioning and brand management, industrial marketing, small business marketing, rural and urban poverty reduction, marketing practices in sub-Saharan Africa and international/multicultural marketing. His research has appeared in Journal of Advertising Research, Journal of Public Policy and Marketing, Journal of Macromarketing, Journal of Business Research, Industrial Marketing Management, International Journal of Operations and Production Management, European Journal of Marketing, Africa Journal of Management and others.