Open figure viewer
Describes a study reviewing recent histories of new product ideas in order to devise a framework of their sources. Proposes a classification of sources for new product ideas through laboratory,management, company situation, distribution, supplier, consumer,marketplace, foreign products, and government regulations. Surmises that successful innovation requires an understanding of the sources of new ideas, and that the proposed framework is more effective than other paradigms.
This content is only available via PDF.
© MCB UP Limited
1992
You do not currently have access to this content.
