Issues

The influence of consumption situation and product involvement over consumers’ use of product attribute

Pascale G. Quester; Justin Smart
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Parsimonious measurement of customer satisfaction with personal service and the service setting

J.A.F. Nicholls; G. Ronald Gilbert; Sydney Roslow
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The Delphi Process: a strategic branding methodology

Jacques R. Chevron
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Green marketing of cosmetics and toiletries in Thailand

Lalit M. Johri; Kanokthip Sahasakmontri
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Case study: information technology at Jackson Hewitt Tax Service

Daniel B. Grunberg
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A note on applying retail location models in franchise systems: a view from the trenches

Kenneth C. Schneider; James C. Johnson; Bradley J. Sleeper; William C. Rodgers
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Book reviews

Marketing to the Mind ‐ Right Brain Strategies for Advertising and Marketing

Denise T. Smart
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SELLING on the NET ‐ the Complete Guide

Sudha Jamthe
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Trends 2000: How to Prepare and Profit from the Changes of the 21st Century

Allan R. Miller
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The Mid‐Youth Market: Baby Boomers in Their Peak Earning and Spending Years

Allan R. Miller
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Seven Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd

Marisa Martel
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