Issues

Misplaced marketing Meanwhile, at the service desk: “Hello!Is anyone here?”

Herbert Jack Rotfeld
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Internet real estate information: are home purchasers paying attention to it?

James E. Littlefield; Yeqing Bao; Don L. Cook
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Co‐branding: brand equity and trial effects

Judith H. Washburn; Brian D. Till; Randi Priluck
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A phenomenological investigation of Internet usage among older individuals

Philip J. Trocchia; Swinder Janda
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Credit card consumers: college students’ knowledge and attitude

Jacquelyn Warwick; Phylis Mansfield
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Book Review

The Kids Market: Myths and Realities (1st edition)

Susan M. Lloyd
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Time for Life: The Surprising Ways Americans Use Their Time (2nd edition)

Rosemary Polegato
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Selling Dreams: How to Make Any Product Irresistible

Railton Hill
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The New MaxiMarketing

Joby John
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Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Rules and Made It Big (1st edition)

John H. Melchinger
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