Issues

Explaining intention to use mobile chat services: moderating effects of gender

Herbjørn Nysveen; Per E. Pedersen; Helge Thorbjørnsen
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Girl power and word‐of‐mouth behavior in the flourishing sports market

Victoria D. Bush; Alan J. Bush; Paul Clark; Robert P. Bush
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Internet community forums: an untapped resource for consumer marketers

Dennis A. Pitta; Danielle Fowler
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Analysis of the healthy lifestyle consumer

Richard L. Divine; Lawrence Lepisto
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The evolution of customer loyalty strategy

Dennis L. Duffy
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Drawing the line between targeting and patronizing: how “vulnerable” are the vulnerable?

Joyce M. Wolburg
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Book Review

Edited by Geoffrey P. LantosCustomer Relationship Management in Electronic Markets

David R. Fortin
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The Idea Machine II: Cruising with Stockert

Allan R. Miller
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The Customer Learning Curve: Creating Profits from Marketing Chaos

Joby John
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Don't Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (1st edition)

Leslie Dangel
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The Ultimate Competitive Advantage

Kristin M. McGillicuddy
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