Issues

Book Review

The Marketing Playbook

Sabrina Bello
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Complaint Management: The Heart of CRM

Janis Dietz
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The New Marketing Conversation: Creating and Strengthening Relationships between Buyers and Sellers

Sylvia Keyes
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Creating Passion Brands – Why It's Time to Lead from the Heart

Julie Fitzmaurice
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The demise of Native American mascots: it's time to do the right thing

Joyce M. Wolburg
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Older adults' perceptions and understanding of direct‐to‐consumer advertising

Sandra C. Jones; Judy Mullan
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Improving attitudes toward brands with environmental associations: an experimental approach

Francisco J. Montoro Rios; Teodoro Luque Martínez; Francisca Fuentes Moreno; Paloma Cañadas Soriano
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Dimensions of consumer knowledge and its impacts on country of origin effects among Australian consumers: a case of fast‐consuming product

Ian Phau; Vasinee Suntornnond
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The butterfly effect: estimating “faux‐new” customers

Norbert Schumacher
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The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty

Douwe van den Brink; Gaby Odekerken‐Schröder; Pieter Pauwels
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Computer currency

Aid with the corporate image: Logo Design Studio

Dennis A. Pitta
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Editorial

Editorial

Richard C. Leventhal
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