Issues

Book Review

2011: Trendspotting for the Next Decade

Carla Stalling Huntington
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Crisis Communication: Practice PR Strategies for Reputation Management and Company Survival

Susan Dann
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Projective Techniques for Social Sciences and Business Research

Özlem Hesapçı Sanaktekin
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Unintended consequences of race‐based segmentation strategies

Edith F. Davidson
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The consumer inside: at its heart, all marketing speaks to human beings

Rick Ferguson
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Users' motivations and attitude towards the online press

Carlos Flavián; Raquel Gurrea
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The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense

Micael Dahlén; Anton Granlund; Mikael Grenros
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Gender as a moderator of reciprocal consumer behavior

Natalia Kolyesnikova; Tim H. Dodd; James B. Wilcox
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A comparison of brand personality and brand user‐imagery congruence

Brian T. Parker
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Effects of country variables on young generation's attitude towards American products: a multi‐attribute perspective

Hsiu‐Li Chen
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Development and test of new dimensions of altruistic buying behavior

Raymond A. Hopkins; Thomas L. Powers
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Computer currency

Computer currency

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Editorial

Editorial

Richard C. Leventhal
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Internet currency

Internet currency

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