Issues

Book Review

Chasing Cool. Standing Out in Today's Cluttered Marketplace

Traci Warrington
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The Marketing Mavens

Jeffrey Podoshen
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Market Segmentation Success – Making it Happen!

Somjit Barat
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Selective marketing to environmentally concerned wine consumers: a case for location, gender and age

Nelson Barber; D. Christopher Taylor; Sandy Strick
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A qualitative study of mother‐adolescent daughter‐vicarious role model consumption interactions

Yossi Gavish; Aviv Shoham; Ayalla Ruvio
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The aging of Aquarius

Rick Ferguson; Bill Brohaugh
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The importance of product aspects in choice: the influence of demographic characteristics

Mariëlle E.H. Creusen
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Identification, uniqueness and art consumption among bicultural consumers

Mohammad Ali Zolfagharian
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Attitudes of migrants towards foreign‐made products: an exploratory study of migrants in Australia

Patrick Poon; Felicitas Evangelista; Gerald Albaum
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The grandparent consumer: a financial “goldmine” with gray hair?

Dennis H. Tootelian; Sanjay B. Varshney
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Place‐based marketing and regional branding strategy perspectives in the California wine industry

Johan Bruwer; Ray Johnson
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Editorial

Editorial

Richard C. Leventhal
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Internet currency

Expanding the range of internet addresses: how Overstock.com capitalizes on a new alternative

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Marketing developments

Maintaining volume during economic downturns

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Note from the publisher

Measuring the impact of research

Rebecca Marsh
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