Issues

Book Review

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media

Joyce M. Wolburg
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Ignore Everybody: and 39 Other Keys to Creativity

Pelin Bicen
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Multicultural Intelligence: Eight Make‐or‐Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Ramendra Singh
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The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

Alessio Cavicchi
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Transformers

Sharon M. Goldman
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Consumer innovativeness and shopping styles

Ji Eun Park; Jun Yu; Joyce Xin Zhou
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New or recycled products: how much are consumers willing to pay?

Leila Hamzaoui Essoussi; Jonathan D. Linton
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Impact of online reviews of customer care experience on brand or company selection

Fahri Karakaya; Nora Ganim Barnes
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Discovering behavioral segments in the mobile phone market

Hande Kımıloğlu; V. Aslıhan Nasır; Süphan Nasır
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International consumer admiration and the persistence of animosity

Amro A. Maher; Paul Clark; Ahmed Maher
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Decoding consumer perceptions of premium products with rule‐developing experimentation

Alex Gofman; Howard R. Moskowitz; Marco Bevolo; Tõnis Mets
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Editorial

Editorial

Richard C. Leventhal
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Internet currency

Trends in online advertising

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Marketing developments

Using social media

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