Issues

Economic development and consumer marketing in contemporary China special issue. Guest Editor: Richard C. Leventhal

Book Review

Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition)

Kirk Hazlett
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Using Choice Modeling To Supercharge Your Business

George R. Cook
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Ben Lowe
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The Next Evolution of Marketing

Jeffrey M. Campbell
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Chinese glocalization – a study of intergenerational residence in urban China

Shengdong Lin; Xue Ke
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Factors influencing Chinese youth consumers' acceptance of mobile marketing

Tao (Tony) Gao; Fareena Sultan; Andrew J. Rohm
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Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers

Laszlo Jozsa; Andrea Insch; Jayne Krisjanous; Kim‐Shyan Fam
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Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers

Yanqun He; Deqiang Zou; Liyin Jin
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An experimental investigation of the role of face in service failure and recovery encounters

Jiangang Du; Xiucheng Fan; Tianjun Feng
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Moderating effect of cultural values on decision making of gift‐giving from a perspective of self‐congruity theory: an empirical study from Chinese context

ShiXiong Liu; YanXiong Lu; QiuPing Liang; ErYue Wei
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An empirical study on the decision‐making styles of the Chinese peasant consumers

Li Baoku; Zhai Cuixia; Bao Weimin
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Editorial

Editorial

Richard C. Leventhal
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Guest editorial

Economic development and consumer marketing in contemporary China

Cheng Lu Wang; Dongjin Li; Guoqun Fu
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Internet currency

Internet currency

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