Issues

Book Review

Memorable Customer Experiences: A Research Anthology

Yonca Aslanbay
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The Next Big Thing

Paulo Duarte
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Chief Culture Officer: How to Create a Living, Breathing Corporation

Sanjeev Tripathi
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Shoptimism: Why the American Consumer Will Keep on Buying, No Matter What (1st ed.)

Leisa Reinecke Flynn
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Call for papers

Special issue on marketing challenges in serving millenials

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The wellness prescription

Sharon M. Goldman
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How does corporate social responsibility create value for consumers?

Todd Green; John Peloza
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Towards a better understanding of factors affecting transfer of brand associations

Jean Boisvert; Suzan Burton
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Consumer purchase intention for organic personal care products

Hee Yeon Kim; Jae‐Eun Chung
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Bundling or unbundling frequently purchased products: a mixed method approach

Raj Arora
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Consumer effects of environmental impact in product labeling

Norm Borin; Douglas C. Cerf; R. Krishnan
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Brand parody: a communication strategy to attack a competitor

Sylvie Jean
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Corporate social responsibility or cause‐related marketing? The role of cause specificity of CSR

Sana‐ur‐Rehman Sheikh; Rian Beise‐Zee
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Consumer behaviour and sensory preference differences: implications for wine product marketing

Johan Bruwer; Anthony Saliba; Bernadette Miller
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Editorial

Editorial

Richard C. Leventhal
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Internet currency

Cloud computing comes to marketing

Dennis A. Pitta
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Note from the publisher

A new company descriptor takes us into a new era

Rebecca Marsh
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