Issues

Special Issue: Annual conference of the Emerging Markets Conference Board. Guest Editors: Linda L. Price, Rajiv Vaidyanathan

“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer

Jagrook Dawra; Kanupriya Katyal; Vipin Gupta
View articletitled, “Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer
Open the PDF for “Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer in another window
Add to Citation Manager for “Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer

Executive summary of “Does outcome quality matter? An investigation in the context of banking services in an emerging market”

View articletitled, Executive summary of “Does outcome quality matter? An investigation in the context of banking services in an emerging market”
Add to Citation Manager for Executive summary of “Does outcome quality matter? An investigation in the context of banking services in an emerging market”

Does outcome quality matter? An investigation in the context of banking services in an emerging market

Sonali Jain; Sanjay K. Jain
View articletitled, Does outcome quality matter? An investigation in the context of banking services in an emerging market
Open the PDF for Does outcome quality matter? An investigation in the context of banking services in an emerging market in another window
Add to Citation Manager for Does outcome quality matter? An investigation in the context of banking services in an emerging market

Executive summary “Can you do something about the price? – Exploring the Indian deal and bargaining-prone customer”

View articletitled, Executive summary “Can you do something about the price? – Exploring the Indian deal and bargaining-prone customer”
Add to Citation Manager for Executive summary “Can you do something about the price? – Exploring the Indian deal and bargaining-prone customer”

Executive summary “Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation”

View articletitled, Executive summary “Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation”
Add to Citation Manager for Executive summary “Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation”

Guest editorial

Linda L. Price and Rajiv Vaidyanathan
View articletitled, Guest editorial
Add to Citation Manager for Guest editorial

Executive summary “The Western brands in the minds of Vietnamese consumers”

View articletitled, Executive summary “The Western brands in the minds of Vietnamese consumers”
Add to Citation Manager for Executive summary “The Western brands in the minds of Vietnamese consumers”

Executive summary of “Antecedents and moderators of brand trust in the context of baby care toiletries”

View articletitled, Executive summary of “Antecedents and moderators of brand trust in the context of baby care toiletries”
Add to Citation Manager for Executive summary of “Antecedents and moderators of brand trust in the context of baby care toiletries”

Erratum

View articletitled, Erratum
Add to Citation Manager for Erratum

The Western brands in the minds of Vietnamese consumers

Hai Chung Pham; Barry Richards
View articletitled, The Western brands in the minds of Vietnamese consumers
Open the PDF for The Western brands in the minds of Vietnamese consumers in another window
Add to Citation Manager for The Western brands in the minds of Vietnamese consumers

Antecedents and moderators of brand trust in the context of baby care toiletries

Neha Srivastava; Satya Bhushan Dash; Amit Mookerjee
View articletitled, Antecedents and moderators of brand trust in the context of baby care toiletries
Open the PDF for Antecedents and moderators of brand trust in the context of baby care toiletries in another window
Add to Citation Manager for Antecedents and moderators of brand trust in the context of baby care toiletries

Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation

Meghna Rishi; Vinnie Jauhari; Gaurav Joshi
View articletitled, Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation
Open the PDF for Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation in another window
Add to Citation Manager for Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation