Issues

Special Issue: Emerging Issues in Digital Marketing. Guest Editor: David Fortin

Guest editorial

David Fortin; Ning (Chris) Chen
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Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets

Camille Lacan; Pierre Desmet
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Social media sentiment analysis: lexicon versus machine learning

Chedia Dhaoui; Cynthia M. Webster; Lay Peng Tan
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The effects of smileys on receivers’ emotions

Katja Lohmann; Sebastian Stefan Pyka; Cornelia Zanger
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Developing a scale for the perceived social benefits of sharing

Ashleigh Ellen Powell; Adrian R. Camilleri; Angela R. Dobele; Constantino Stavros
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Achieving consumer trust on Twitter via CSR communication

Jana Kollat; Francisca Farache
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Tweets for tots: using Twitter to promote a charity and its supporters

Alena Soboleva; Suzan Burton; Kate Daellenbach; Debra Z. Basil
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