Issues

Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing

Miralem Helmefalk
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Antecedents and consequences of flow state in e-commerce

Yun Jung Lee; Sejin Ha; Zachary Johnson
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An exploration into consumers’ e-learning strategies

Nadia Steils; Alain Decrop; Dominique Crié
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The role of prosocial and proactive personality in customer citizenship behaviors

Laee Choi; Jiyoung Hwang
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How confusion impacts product labeling perceptions

M. Paula Fitzgerald; Karen Russo Donovan; Jeremy Kees; John Kozup
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Consumer segments in the smart environmental objects market

Marie Schill; Delphine Godefroit-Winkel
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A lifestyle sport: idiosyncratic and dynamic belonging

Garth Harris; Peter A. Dacin
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Reducing consumer loneliness through brand communities

Deirdre G. Snyder; Kevin P. Newman
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