Issues

Clarifying the brand personality construct in Malaysia

Mozard Mohtar; John M. Rudd; Heiner Evanschitzky
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Improving consumers’ eating habits: what if a brand could make a difference?

Amélie Guèvremont
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Effectiveness of monetary discounts: comparing quantity scarcity and time restriction

Subhash Jha; Sujay Dutta; Ahmet Koksal
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The beauty and the beast of consumption: a review of the consequences of consumption

Nada Nasr
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Individual life events and blood giving

Meikel Soliman; Silke Boenigk
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Anxiety attachment and avoidance attachment: antecedents to self-gifting

Cindy B. Rippé; Brent Smith; Suri Weisfeld-Spolter
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Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers

Tajamul Islam; Uma Chandrasekaran
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How do complementarity and discount choices interact with latitude of price acceptance in price bundling?

Gordhan K. Saini; Arvind Sahay; Gurumurthy Kalyanaram
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Product performance implications of framing white space in advertising

Nazuk Sharma; Lisa Monahan
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Negative outcomes of positive brand relationships

Kokil Jain; Isha Sharma
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