Issues

Different women, different viewpoints: age, traits and women’s reaction to advertisements

Blaine J. Branchik; Tilottama Ghosh Chowdhury; Jennifer Schenk Sacco
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A set-theoretic approach to identifying effective configurations ofpromotional attributes

Suntong Qi; Ling Peng; Yu-Jen Chen
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Celebrity CEOs’ credibility, image of their brands and consumer materialism

Richard Huaman-Ramirez; Dwight Merunka
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Salesperson attributes that influence consumer perceptions of sales interactions

J. Ricky Fergurson; John T. Gironda; Maria Petrescu
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The relevance of geographic origin in sustainability challenge: the facets of country ecological image

Sihem Dekhili; Roberta Crouch; Omar El Moussawel
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Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation

Komal Nagar
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Aesthetics-based mystery in advertising: the roles of consumers’ high-end product perceptions and the construal level of ad words

Bing Shi
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Effects of luxury brand attachment and perceived envy on schadenfreude: does need for uniqueness moderate?

Anwar Sadat Shimul; Billy Sung; Ian Phau
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Impact of perceived interactivity and perceived value on mobile app stickiness: an emerging economy perspective

Santosh Nandi; Madhavi Latha Nandi; Varsha Khandker
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