Issues

Why do people shop together around the same screen?

Yonathan Silvain Roten; Régine Vanheems
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The effects of implicit firm theory on customer engagement and firm-related judgments

R. Bret Leary; Thomas Burnham; William Montford
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Suspecting service overprovisions: how market signals help restore personal control and reduce decision deferrals

Subimal Chatterjee; Debi P. Mishra; Jennifer JooYeon Lee; Sirajul A. Shibly
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The era of consumer entitlement: investigating entitlement after a perceived brand failure

Joanna Phillips Melancon; Mary Jane Gardner; Vassilis Dalakas
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Measuring the motivation to avoid duping: scale development and validation

Robert Madrigal; Marcus Wardley; Catherine Anne Armstrong Soule
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Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

Reza Fazli-Salehi; Ivonne M. Torres; Rozbeh Madadi; Miguel Ángel Zúñiga
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Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?

Ouidade Sabri
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