Issues

Centrality of sensory attributes in brand extension evaluations

Samuel Babu Sekar; Sajeev Varki; Yasmeen Elsantil
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Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior

Ainsworth Anthony Bailey; Mohamed Slim Ben Mimoun
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How to mitigate the negative effect of PDB on DIY preference

Yuan Li; Matthias Ruefenacht; Peter Maas
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Cashbacks “In the nick of time”: consumers’ sensitivity to promotion delays and impact on promotion judgments

Rashmi Kumari; Aruna Divya Tatavarthy; Arvind Sahay
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Co-creation and brand happiness: insights from a Korean perspective

Benjamin Nobi
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Examining process mechanism of celebrity attributes on brand advocacy

Deepa Halder; Ravi Shekhar Kumar; Debashree Roy
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Ethical identity, social image and sustainable fashion: still an impossible deal? A sociopsychological framework of ethical consumers’ attitude-behavior gaps

Lamberto Zollo
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Driving customer inspiration to foster loyalty: a study on showroomers

Marta Frasquet; Marco Ieva
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