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Publisher’s note

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“Less than” vs. “not more than”: framing the upper limit of a service cost estimate using a negation versus an affirmation influences perceived service cost

Sudipta Mukherjee
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What motivates people to share social promotional advertising: a cost-benefit perspective

Jie Wang; Xuejiao Lin; Yan Wang
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Why does connection time matter? Examining intention to follow shopping advice and the moderating role of time on Instagram

Aline Cristina Da Silva; Natalia Rubio; Mercedes Rozano
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How usefulness and humor in negative online reviews affect review platform usage

Iman Raoofpanah; Chris Groening; Robert Jewell
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Visual contrast to reduce crowding and increase shopping intentions in product displays

Zhihao Yu; Mark Bender; Timothy B. Heath
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Nudging green product adoption: leveraging context effects to ease trade-offs in online green buying

Megha Bharti; Vivek Suneja
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Influencer endorsement of sustainable consumption: the role of vertical individualism

Yoshiko DeMotta; Li Qin
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Virtual influencers’ anthropomorphism, consumer engagement and/or well-being

Mojtaba (Moji) Barari; Mitchell Ross; Hamed Azad Moghddam
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Trying but failing: the role of time and money in enhancing self-determination, increasing goal persistence, and reducing unhappiness

Subimal Chatterjee; Debjit Gupta; Chien-Wei (Wilson) Lin; Jinfeng (Jenny) Jiao
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Speak to couriers: different message receivers on parcel affect repurchase intention

Ziniu Jin; Xiaobo Tao
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