Issues

Are consumers evaluating your products the way you think and hope they are?

Kevin M. Elliott; David W. Roach
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In search of value: how price and store name information influence buyers′ product perceptions

William B. Dodds
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Company study: building networks of small brands

Chris A. Abernathy
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The effect of free samples on immediate consumer purchase

H. Bruce Lammers
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Complaints as opportunities

Jerry Plymire
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Erratum

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Erratum

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