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Journal Articles

Technology-enabled well-being in the era of IR4.0: marketing and public policy implications

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Abhijit Roy, Marat Bakpayev, Melanie Florence Boninsegni, Smriti Kumar, Jean-Paul Peronard, Thomas Reimer
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 431–444.
https://doi.org/10.1108/JCM-11-2021-5021
Published: 28 February 2023
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Journal Articles

Spanning Silos: The New CMO Imperative

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Abhijit Roy
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (6): 460–461.
https://doi.org/10.1108/07363760910988283
Published: 11 September 2009
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Journal Articles

Sensitive Groups and Social Issues: Are You Marketing Correct?

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Bart Macchiette, Abhijit Roy
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (4): 55–64.
https://doi.org/10.1108/07363769410070890
Published: 01 December 1994
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