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Alan J. Greco
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Journal Articles

Developing Marketing Decision Support Systems in Consumer Goods Firms

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Alan J. Greco, Jack T. Hogue
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1990) 7 (1): 55–64.
https://doi.org/10.1108/EUM0000000002570
Published: 01 January 1990
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Journal Articles

LINKING DIMENSIONS OF THE ELDERLY MARKET TO MARKET PLANNING

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Alan J. Greco
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1987) 4 (2): 47–55.
https://doi.org/10.1108/eb008196
Published: 01 February 1987
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Journal Articles

THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT

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Alan J. Greco
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1986) 3 (4): 71–75.
https://doi.org/10.1108/eb008181
Published: 01 April 1986
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