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Journal Articles

Explaining socially responsible consumption

Gerard Paul Prendergast, Alex S.L. Tsang

Journal of Consumer Marketing (2019) 36 (1): 146–154.

https://doi.org/10.1108/JCM-02-2018-2568

Published: 23 January 2019

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Journal Articles

The interactive influence of country of origin of brand and product involvement on purchase intention

Gerard P. Prendergast, Alex S.L. Tsang, Cherry N.W. Chan

Journal of Consumer Marketing (2010) 27 (2): 180–188.

https://doi.org/10.1108/07363761011027277

Published: 23 March 2010

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