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Journal Articles

The Consumer Mind: Brand Perception and Implications for Marketers

Amy L. Parsons

Journal of Consumer Marketing (2013) 30 (3): 310–311.

https://doi.org/10.1108/07363761311328982

Published: 26 April 2013

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Journal Articles

Strategic Uses of Alternative Media: Just the Essentials

Amy L. Parsons

Journal of Consumer Marketing (2012) 29 (6): 458.

https://doi.org/10.1108/07363761211259296

Published: 07 September 2012

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Journal Articles

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

Amy L. Parsons

Journal of Consumer Marketing (2012) 29 (3): 241–242.

https://doi.org/10.1108/07363761211221792

Published: 27 April 2012

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Journal Articles

Advertising & The Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing

Amy L. Parsons

Journal of Consumer Marketing (2011) 28 (5): 387–388.

https://doi.org/10.1108/07363761111150053

Published: 02 August 2011

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Journal Articles

The Power of Pull – How Small Moves, Smartly Made, Can Set Big Things in Motion

Amy L. Parsons

Journal of Consumer Marketing (2011) 28 (3): 240–241.

https://doi.org/10.1108/07363761111127671

Published: 03 May 2011

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Journal Articles

Amaze Your Customers!

Amy L. Parsons

Journal of Consumer Marketing (2007) 24 (7): 446–447.

https://doi.org/10.1108/07363760710834889

Published: 06 November 2007

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Journal Articles

Hypnotic Writing

Amy L. Parsons

Journal of Consumer Marketing (2007) 24 (6): 380.

https://doi.org/10.1108/07363760710822963

Published: 18 September 2007

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Journal Articles

Emotional Design: Why We Love (or Hate) Everyday Things

Amy L Parsons

Journal of Consumer Marketing (2006) 23 (2): 115–116.

https://doi.org/10.1108/07363760610655069

Published: 01 February 2006

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Journal Articles

The Savage Girl

Amy L. Parsons

Journal of Consumer Marketing (2003) 20 (6): 593–595.

https://doi.org/10.1108/07363760310499174

Published: 01 November 2003

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Journal Articles

Brought to You by – Postwar Television Advertising and the American Dream

Amy L. Parsons

Journal of Consumer Marketing (2003) 20 (2): 170–171.

https://doi.org/10.1108/jcm.2003.20.2.170.1

Published: 01 April 2003

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The Consumer Mind: Brand Perception and Implications for Marketers

Strategic Uses of Alternative Media: Just the Essentials

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

Advertising & The Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing

The Power of Pull – How Small Moves, Smartly Made, Can Set Big Things in Motion

Amaze Your Customers!

Hypnotic Writing

Emotional Design: Why We Love (or Hate) Everyday Things

The Savage Girl

Brought to You by – Postwar Television Advertising and the American Dream

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