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Journal Articles

Understanding impulse buying: a two-faceted tale

Cherouk Amr Yassin, Ana Maria Soares

Journal of Consumer Marketing (2023) 40 (7): 884–896.

https://doi.org/10.1108/JCM-09-2020-4116

Published: 29 August 2023

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Journal Articles

Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior

Maher Georges Elmashhara, Ana Maria Soares

Journal of Consumer Marketing (2020) 37 (1): 87–98.

https://doi.org/10.1108/JCM-03-2019-3129

Published: 27 November 2019

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