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Journal Articles

Buying organic – decision-making heuristics and empirical evidence from Germany

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Andrea K. Moser
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 552–561.
https://doi.org/10.1108/JCM-04-2016-1790
Published: 14 November 2016
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Journal Articles

Thinking green, buying green? Drivers of pro-environmental purchasing behavior

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Andrea K. Moser
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (3): 167–175.
https://doi.org/10.1108/JCM-10-2014-1179
Published: 11 May 2015
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