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Anita G. Rodriguez
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Journal Articles
Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label
Available to PurchaseAnita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel Ángel Zúñiga, Ivonne M. Torres
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (7): 869–883.
Published: 18 August 2023
