Skip to Main Content
Anthony Patino
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences

Available to Purchase
Anthony Patino, Velitchka D. Kaltcheva, Dennis Pitta, Ven Sriram, Robert D. Winsor
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (1): 2–12.
https://doi.org/10.1108/JCM-10-2013-0733
Published: 07 January 2014
View article titled, How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences
Open the PDF for How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences in another window
Add to Citation Manager for How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences
Journal Articles

Social media's emerging importance in market research

Available to Purchase
Anthony Patino, Dennis A. Pitta, Ralph Quinones
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 233–237.
https://doi.org/10.1108/07363761211221800
Published: 27 April 2012
View article titled, Social media's emerging importance in market research
Open the PDF for Social media's emerging importance in market research in another window
Add to Citation Manager for Social media's emerging importance in market research
Journal Articles

The emergence of marketing in Millennial new ventures

Available to Purchase
David Lingelbach, Anthony Patino, Dennis A. Pitta
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 136–145.
https://doi.org/10.1108/07363761211206384
Published: 16 March 2012
View article titled, The emergence of marketing in Millennial new ventures
Open the PDF for The emergence of marketing in Millennial new ventures in another window
Add to Citation Manager for The emergence of marketing in Millennial new ventures
Journal Articles

Segmenting the toy industry: a study of pre‐teen Millennials

Available to Purchase
Anthony Patino, Velitchka D. Kaltcheva, David Lingelbach, Dennis A. Pitta
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 156–162.
https://doi.org/10.1108/07363761211206401
Published: 16 March 2012
View article titled, Segmenting the toy industry: a study of pre‐teen Millennials
Open the PDF for Segmenting the toy industry: a study of pre‐teen Millennials in another window
Add to Citation Manager for Segmenting the toy industry: a study of pre‐teen Millennials
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal