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I feel so embarrassed, still, I want it! The self-presentational dilemma of counterfeit luxury buyers

Sameeullah Khan, Asif Iqbal Fazili, Irfan Bashir

Journal of Consumer Marketing (2023) 40 (1): 87–101.

https://doi.org/10.1108/JCM-11-2020-4236

Published: 15 November 2022

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