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Journal Articles

Crossing the border: changes in self and brands

Francisco Guzmán, Audhesh K. Paswan, Robert O. Fabrize

Journal of Consumer Marketing (2017) 34 (4): 306–318.

https://doi.org/10.1108/JCM-07-2015-1483

Published: 12 June 2017

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Journal Articles

Narcissistic consumers in retail settings

Iman Naderi, Audhesh K. Paswan

Journal of Consumer Marketing (2016) 33 (5): 376–386.

https://doi.org/10.1108/JCM-02-2015-1327

Published: 08 August 2016

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Journal Articles

Consumer innovativeness and perceived risk: implications for high technology product adoption

Tanawat Hirunyawipada, Audhesh K. Paswan

Journal of Consumer Marketing (2006) 23 (4): 182–198.

https://doi.org/10.1108/07363760610674310

Published: 01 June 2006

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Journal Articles

A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World

Audhesh K. Paswan

Journal of Consumer Marketing (2005) 22 (4): 238–239.

https://doi.org/10.1108/07363760510605399

Published: 01 June 2005

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Journal Articles

Another One Bites the Grass – Making Sense of International Advertising

Audhesh K. Paswan

Journal of Consumer Marketing (2001) 18 (3): 276–288.

https://doi.org/10.1108/jcm.2001.18.3.276.2

Published: 01 June 2001

View article titled, Another One Bites the Grass – Making Sense of International Advertising

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Journal Articles

How Advertising Works – The Role of Research

Audhesh K. Paswan

Journal of Consumer Marketing (2000) 17 (4): 358–372.

https://doi.org/10.1108/jcm.2000.17.4.358.4

Published: 01 July 2000

View article titled, How Advertising Works – The Role of Research

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Crossing the border: changes in self and brands

Narcissistic consumers in retail settings

Consumer innovativeness and perceived risk: implications for high technology product adoption

A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World

Another One Bites the Grass – Making Sense of International Advertising

How Advertising Works – The Role of Research

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