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“Fish out of water”: understanding decision‐making and coping strategies of English as second language consumers through a situational literacy perspective

Madhu Viswanathan, Carlos Torelli, Sukki Yoon, Hila Riemer

Journal of Consumer Marketing (2010) 27 (6): 524–533.

https://doi.org/10.1108/07363761011078262

Published: 14 September 2010

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