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Journal Articles

Misusing marketing in misleading voters

Colin Jevons, Jane Carroll

Journal of Consumer Marketing (2004) 21 (5): 299–300.

https://doi.org/10.1108/07363760410549122

Published: 01 August 2004

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Journal Articles

Trust and Loyalty in Electronic Commerce, an Agency Theory Perspective

Colin Jevons

Journal of Consumer Marketing (2004) 21 (1): 69–70.

https://doi.org/10.1108/07363760410513996

Published: 01 January 2004

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Journal Articles

Content Critical – Gaining Competitive Advantage through High‐quality Web Content

Colin Jevons

Journal of Consumer Marketing (2002) 19 (5): 447–450.

https://doi.org/10.1108/jcm.2002.19.5.447.4

Published: 01 September 2002

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Journal Articles

Improving Customer Satisfaction, Loyalty, and Profit

Colin Jevons

Journal of Consumer Marketing (2001) 18 (3): 276–288.

https://doi.org/10.1108/jcm.2001.18.3.276.4

Published: 01 June 2001

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Journal Articles

Misplaced marketing: International marketing: with marketing misplaced, it’s often not international

Colin Jevons

Journal of Consumer Marketing (2000) 17 (1): 7–8.

https://doi.org/10.1108/07363760010309483

Published: 01 February 2000

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Misusing marketing in misleading voters

Trust and Loyalty in Electronic Commerce, an Agency Theory Perspective

Content Critical – Gaining Competitive Advantage through High‐quality Web Content

Improving Customer Satisfaction, Loyalty, and Profit

Misplaced marketing: International marketing: with marketing misplaced, it’s often not international

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