Page 1 | Search Results | Journal of Consumer Marketing | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Sort Order Select

Journal Articles

The old and the beautiful: senior women’s exposure to models in advertisements and the impact on their identity

Bénédicte Bourcier-Béquaert, Corinne Chevalier, Gaëlle Marie Moal

Journal of Consumer Marketing (2021) 38 (4): 410–419.

https://doi.org/10.1108/JCM-07-2019-3324

Published: 15 June 2021

View article titled, The old and the beautiful: senior women’s exposure to models in advertisements and the impact on their identity

Add to Citation Manager for The old and the beautiful: senior women’s exposure to models in advertisements and the impact on their identity

Journal Articles

The use of mature models in advertisements and its contribution to the spirituality of older consumers

Corinne Chevalier, Gaelle Moal-Ulvoas

Journal of Consumer Marketing (2018) 35 (7): 721–732.

https://doi.org/10.1108/JCM-04-2017-2175

Published: 27 November 2018

View article titled, The use of mature models in advertisements and its contribution to the spirituality of older consumers

Add to Citation Manager for The use of mature models in advertisements and its contribution to the spirituality of older consumers

Journal Articles

Marketing travel services to senior consumers

Delphine Le Serre, Corinne Chevalier

Journal of Consumer Marketing (2012) 29 (4): 262–270.

https://doi.org/10.1108/07363761211237335

Published: 22 June 2012

View article titled, Marketing travel services to senior consumers

Add to Citation Manager for Marketing travel services to senior consumers