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Journal Articles

When age meets culture: an investigation of children’s package design preferences

Journal of Consumer Marketing (2018) 35 (2): 117–129.

https://doi.org/10.1108/JCM-06-2016-1852

Published: 19 March 2018

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Journal Articles

Social- versus personal-oriented purchases: impacts of worry versus sadness on young consumers

Bing Shi, Shanshan Li, Xiao Zhang, Dan Zhang

Journal of Consumer Marketing (2017) 34 (7): 566–576.

https://doi.org/10.1108/JCM-02-2017-2117

Published: 13 November 2017

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Journal Articles

Antecedents of Chinese adolescents’ purchase intention for local brands: the moderating influence of materialistic values

Bing Shi, Dan Zhang, Hongling Xie, Yinghui Zhou

Journal of Consumer Marketing (2016) 33 (4): 292–301.

https://doi.org/10.1108/JCM-07-2014-1045

Published: 13 June 2016

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