Page 1 | Search Results | Journal of Consumer Marketing | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Amy Dorie, David Loranger

Journal of Consumer Marketing (2024) 41 (2): 148–161.

https://doi.org/10.1108/JCM-02-2022-5213

Published: 01 March 2024

View article titled, Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Add to Citation Manager for Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers