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Journal Articles

Share of Heart: What is it and How can it be Measured?

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Ellen Day
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1989) 6 (1): 5–12.
https://doi.org/10.1108/EUM0000000002534
Published: 01 January 1989
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Journal Articles

EXTENDED WARRANTIES, SERVICE CONTRACTS, AND MAINTENANCE AGREEMENTS—A MARKETING OPPORTUNITY?

Available to Purchase
Ellen Day, Richard J. Fox
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1985) 2 (4): 77–86.
https://doi.org/10.1108/eb008148
Published: 01 April 1985
View article titled, EXTENDED WARRANTIES, SERVICE CONTRACTS, AND MAINTENANCE AGREEMENTS—A MARKETING OPPORTUNITY?
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