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Journal Articles

The influence of brand equity on consumer responses

Isabel Buil, Eva Martínez, Leslie de Chernatony

Journal of Consumer Marketing (2013) 30 (1): 62–74.

https://doi.org/10.1108/07363761311290849

Published: 25 January 2013

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Journal Articles

Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis

Elena Fraj, Eva Martinez

Journal of Consumer Marketing (2006) 23 (3): 133–144.

https://doi.org/10.1108/07363760610663295

Published: 01 April 2006

View article titled, Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis

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Journal Articles

The effect of brand extension strategies upon brand image

Eva Martínez, Leslie de Chernatony

Journal of Consumer Marketing (2004) 21 (1): 39–50.

https://doi.org/10.1108/07363760410513950

Published: 01 January 2004

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Journal Articles

Determining factors in family purchasing behaviour: an empirical investigation

Eva Martínez, Yolanda Polo

Journal of Consumer Marketing (1999) 16 (5): 461–481.

https://doi.org/10.1108/07363769910289569

Published: 01 October 1999

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Journal Articles

The acceptance and diffusion of new consumer durables: differences between first and last adopters

Eva Martinez, Yolanda Polo, Carlos Flavián

Journal of Consumer Marketing (1998) 15 (4): 323–342.

https://doi.org/10.1108/07363769810225975

Published: 01 August 1998

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The influence of brand equity on consumer responses

Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis

The effect of brand extension strategies upon brand image

Determining factors in family purchasing behaviour: an empirical investigation

The acceptance and diffusion of new consumer durables: differences between first and last adopters

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