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Journal Articles

The influence of brand equity on consumer responses

Isabel Buil, Eva Martínez, Leslie de Chernatony
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (1): 62–74.
https://doi.org/10.1108/07363761311290849
Published: 25 January 2013
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Journal Articles

Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis

Elena Fraj, Eva Martinez
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (3): 133–144.
https://doi.org/10.1108/07363760610663295
Published: 01 April 2006
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Journal Articles

The effect of brand extension strategies upon brand image

Eva Martínez, Leslie de Chernatony
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (1): 39–50.
https://doi.org/10.1108/07363760410513950
Published: 01 January 2004
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Journal Articles

Determining factors in family purchasing behaviour: an empirical investigation

Eva Martínez, Yolanda Polo
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (5): 461–481.
https://doi.org/10.1108/07363769910289569
Published: 01 October 1999
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Journal Articles

The acceptance and diffusion of new consumer durables: differences between first and last adopters

Eva Martinez, Yolanda Polo, Carlos Flavián
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (4): 323–342.
https://doi.org/10.1108/07363769810225975
Published: 01 August 1998
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