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Journal Articles

A strategic approach to building online customer loyalty: integrating customer profitability tiers

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Dennis Pitta, Frank Franzak, Danielle Fowler
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (7): 421–429.
https://doi.org/10.1108/07363760610712966
Published: 01 December 2006
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Journal Articles

Privacy and one‐to‐one marketing: resolving the conflict

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Dennis A. Pitta, Frank Franzak, Michael Laric
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (7): 616–628.
https://doi.org/10.1108/07363760310506157
Published: 01 December 2003
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Journal Articles

Online relationships and the consumer’s right to privacy

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Frank Franzak, Dennis Pitta, Steve Fritsche
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (7): 631–642.
https://doi.org/10.1108/EUM0000000006256
Published: 01 December 2001
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Journal Articles

Boundary spanning product development in consumer markets: learning organization insights

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Dennis Pitta, Frank Franzak
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (5): 66–81.
https://doi.org/10.1108/07363769610130891
Published: 01 October 1996
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