Skip to Main Content
Frederick Okyere Asiedu
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

“Mind the gap”: to succeed in marketing politics, think of social media innovation

Available to Purchase
Patrick Amfo Anim, Frederick Okyere Asiedu, Matilda Adams, George Acheampong, Ernestina Boakye
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (6): 806–817.
https://doi.org/10.1108/JCM-10-2017-2409
Published: 28 June 2019
View article titled, “Mind the gap”: to succeed in marketing politics, think of social media innovation
Open the PDF for “Mind the gap”: to succeed in marketing politics, think of social media innovation in another window
Add to Citation Manager for “Mind the gap”: to succeed in marketing politics, think of social media innovation
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal