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Journal Articles

How gratitude improves relationship marketing outcomes for young consumers

Syed Fazal-e-Hasan, Gary Mortimer, Ian Lings, Gurjeet Kaur

Journal of Consumer Marketing (2020) 37 (7): 713–727.

https://doi.org/10.1108/JCM-10-2019-3446

Published: 05 October 2020

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Journal Articles

Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret

Peter David Clarke, Gary Mortimer

Journal of Consumer Marketing (2013) 30 (6): 472–483.

https://doi.org/10.1108/JCM-05-2013-0566

Published: 28 October 2013

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