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Journal Articles

Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis

Denghua Yuan, Geng Cui, Lei Lai
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (4): 281–291.
https://doi.org/10.1108/JCM-02-2015-1306
Published: 13 June 2016
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Journal Articles

Consumer perceptions of online review deceptions: an empirical study in China

Ling Peng, Geng Cui, Mengzhou Zhuang, Chunyu Li
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (4): 269–280.
https://doi.org/10.1108/JCM-01-2015-1281
Published: 13 June 2016
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Journal Articles

Decomposition of cross‐country differences in consumer attitudes toward marketing

Geng Cui, Hon‐Kwong Lui, Tsang‐Sing Chan, Annamma Joy
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 214–224.
https://doi.org/10.1108/07363761211221747
Published: 27 April 2012
View article titled, Decomposition of cross‐country differences in consumer attitudes toward marketing
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Journal Articles

Consumers' adoption of new technology products: the role of coping strategies

Geng Cui, Wenjing Bao, Tsang‐Sing Chan
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (2): 110–120.
https://doi.org/10.1108/07363760910940474
Published: 20 March 2009
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Journal Articles

Consumer attitudes toward marketing in a transitional economy: a replication and extension

Tsang‐Sing Chan, Geng Cui, Geng Cui
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (1): 10–26.
https://doi.org/10.1108/07363760410513932
Published: 01 January 2004
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Journal Articles

Marketplace diversity and cost‐effective marketing strategies

Geng Cui, Pravat Choudhury
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (1): 54–73.
https://doi.org/10.1108/07363760210414952
Published: 01 February 2002
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Journal Articles

Regional market segments of China: opportunities and barriers in a big emerging market

Geng Cui, Qiming Liu
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2000) 17 (1): 55–72.
https://doi.org/10.1108/07363760010309546
Published: 01 February 2000
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