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Journal Articles

Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis

Denghua Yuan, Geng Cui, Lei Lai

Journal of Consumer Marketing (2016) 33 (4): 281–291.

https://doi.org/10.1108/JCM-02-2015-1306

Published: 13 June 2016

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Journal Articles

Consumer perceptions of online review deceptions: an empirical study in China

Ling Peng, Geng Cui, Mengzhou Zhuang, Chunyu Li

Journal of Consumer Marketing (2016) 33 (4): 269–280.

https://doi.org/10.1108/JCM-01-2015-1281

Published: 13 June 2016

View article titled, Consumer perceptions of online review deceptions: an empirical study in China

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Journal Articles

Decomposition of cross‐country differences in consumer attitudes toward marketing

Geng Cui, Hon‐Kwong Lui, Tsang‐Sing Chan, Annamma Joy

Journal of Consumer Marketing (2012) 29 (3): 214–224.

https://doi.org/10.1108/07363761211221747

Published: 27 April 2012

View article titled, Decomposition of cross‐country differences in consumer attitudes toward marketing

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Journal Articles

Consumers' adoption of new technology products: the role of coping strategies

Geng Cui, Wenjing Bao, Tsang‐Sing Chan

Journal of Consumer Marketing (2009) 26 (2): 110–120.

https://doi.org/10.1108/07363760910940474

Published: 20 March 2009

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Journal Articles

Consumer attitudes toward marketing in a transitional economy: a replication and extension

Tsang‐Sing Chan, Geng Cui, Geng Cui

Journal of Consumer Marketing (2004) 21 (1): 10–26.

https://doi.org/10.1108/07363760410513932

Published: 01 January 2004

View article titled, Consumer attitudes toward marketing in a transitional economy: a replication and extension

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Journal Articles

Marketplace diversity and cost‐effective marketing strategies

Geng Cui, Pravat Choudhury

Journal of Consumer Marketing (2002) 19 (1): 54–73.

https://doi.org/10.1108/07363760210414952

Published: 01 February 2002

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Journal Articles

Regional market segments of China: opportunities and barriers in a big emerging market

Geng Cui, Qiming Liu

Journal of Consumer Marketing (2000) 17 (1): 55–72.

https://doi.org/10.1108/07363760010309546

Published: 01 February 2000

View article titled, Regional market segments of China: opportunities and barriers in a big emerging market

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Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis

Consumer perceptions of online review deceptions: an empirical study in China

Decomposition of cross‐country differences in consumer attitudes toward marketing

Consumers' adoption of new technology products: the role of coping strategies

Consumer attitudes toward marketing in a transitional economy: a replication and extension

Marketplace diversity and cost‐effective marketing strategies

Regional market segments of China: opportunities and barriers in a big emerging market

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