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Gendered AI in fully autonomous vehicles: the role of social presence and competence in building trust

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Giulia Pavone, Kathleen Desveaud
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (2): 240–254.
https://doi.org/10.1108/JCM-05-2024-6865
Published: 28 January 2025
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