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Journal Articles

The effect of consumer‐based brand equity on firms’ financial performance

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Hong‐bumm Kim, Woo Gon Kim, Jeong A. An
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (4): 335–351.
https://doi.org/10.1108/07363760310483694
Published: 01 July 2003
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Journal Articles

Impacts of senior citizens’ lifestyle on their choices of elderly housing

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Sung‐hyuk Kim, Hong‐bumm Kim, Woo Gon Kim
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (3): 210–226.
https://doi.org/10.1108/07363760310472245
Published: 01 June 2003
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