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Woo Gon Kim
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Journal Articles
Antecedents and consequences of conceptualizing online hyperconnected brand selection
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (3): 328–339.
Published: 15 March 2024
Journal Articles
The effect of consumer‐based brand equity on firms’ financial performance
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (4): 335–351.
Published: 01 July 2003
Journal Articles
Impacts of senior citizens’ lifestyle on their choices of elderly housing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2003) 20 (3): 210–226.
Published: 01 June 2003
